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Digital marketing? What is it? It is a way of presenting your work, business, blog, on the web. Making it visible to the specific audiences. There are few types of it, and I’ll try to explain them trough simple example, such as banana 🙂
TYPES OF DIGITAL MARKETING AND ONE BANANA
You’re probably wondering why do I need a banana for, but it’s okay. Just imagine that you’re obsessed with bananas. You have a business, you’re selling them, producing them, and eating them. You’re living a healthy life, and you feel the need to share that banana lifestyle with others. Yeah, you get it,you’re life is all about bananas, but you’re not sure how can you find more customers and supporters who will share your passion. Let’s see what you can do…
Seo-search engine optimization is a method for higher rankings on google.
You have your website, domain. You’re all set ready to go. Let’s say your domain is something like bananalifestyle.com or bananasoul.com, lifewithbanana.com etc.
You can do some SEO on your own. Check out my previous articles if you want to know more. The point is, now you’re carefully using your keywords and SEO plugin and you’re writing articles about banana diet, banana lifestyle, how did you start your business, and you’re offering the healthiest bananas on the market. With correct keyword usage, and with the specific theme, you see yourself ranking higher and higher on the google.Whenever someone types, why should I eat bananas? or Healthiest banana, your website will appear on the first page of the google, if you did your job well.
2.SOCIAL MEDIA MARKETING
After you wrote some of the articles, represented your business on your website, what are you going to do with them? How are people going to find out about the best bananas in the world? Well, you can probably share them on social media profiles, on your own personal profile, and on the page of your business. You can interact with other people who are talking about bananas, share your story recommend them your product. Go on Reddit, find your community, interact with other bloggers, and any other business that might want to collab with you, and you’re on your way to the top. You can also buy followers because it might look like you’re famous, or you’re an influencer in the banana world, but I won’t advise you to do that. In my opinion, it’s better to have one 1000 followers who really care about the banana, than 10000000 of them who don’t even exist.
Subscribers are earned by now, further more you’re reading your comments and replying to them. Some people even tried your bananas, and some of them value your work and dedication. You know that this is more than business. This is a lifestyle you’re presenting and something you truly believe in. You can start sending emails to your subscribers on a regular basis, and it will surely pay off with time. This is one of the digital marketing strategies you should start using later on, when you gain subscribers 🙂
4.PR AND INFLUENCERS
Banana business is new on the market, and you need more exposure?Public relations could help you a lot here. You can create an event, selling bananas and donating money for the good cause? Find some newspapers who can write about it. You can talk about your business on some kind of event near you, if you know that event is going to be covered by some media, especially local media if you aiming for the specific areas to sell your bananas. Also, you already explored community, similar people who are interested in the same topic, maybe some blogs with bigger audience that are talking about healthy food or something like that? YOu can offer them an artcle as a gues post on their blog. You can gain more exposure easily.
SO, you already have a website, and you write about things. You found your audience, and if you found your voice- that’s a content marketing, one of the most useful digital marketing strategy. You have your product and your idea. What is it useful for?With this is mind, you should Write about recipes with bananas, how eating banana changed your life, and everything related to that. Something that can really make someone go back to your website, and decide to purcase your product.
I’m sure you know some things that went viral? I’m sure there is more than one example. For this reason, you know you could try something silmilar.you have high quality, organic bananas, and one idea-You believe bananas can change the world? Well, do something about such as marketing campaign, maybe a youtube video, where you’re advertising bananas? I”m sure you know more than one creative way to do it.
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